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How to be a "Rainmaker"

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"Rainmakers" are those sales people who achieve extra ordinary sales production

(results) by being fanatical about customer relations. The "Rainmaker" places clients on an extremely 

high pedestal. This individual has great passion and always delivers before client deadlines.

The "Rainmaker" does more than expected and in most cases the client tells us that the

sales person, "Rainmaker", is the "reason you have our business".

"Rainmakers" love the sales process, love radio sales and the broadcast industry, posses great

curiosity to learn, and the desire to make MONEY.

"Rainmakers" do as my friend and author, Michael St Lawrence says "they tell it with

GUSTO" and when it is all said and done the sale is "signed, sealed, and delivered".

Take time and assess your assets. You too can be a "Rainmaker".

Terry Shockley, Armada Chairman

Michael St Lawrence, the book, "When you are not out selling, you are being outsold" 

 

 

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Guest Sunday, 05 April 2026

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